ABOUT THIS BOTTLE

Kubota Junmai Daiginjo

Kubota has recently revamped this Junmai Daiginjo. According to their in-house research, the Kubota name recognition is fairly high at 90%, even among non-sake drinkers, but amongst young people in their 20's, it drops to 60%. To compete with the natural wines and craft gins that pulls in the younger generation, Kubota decided their JDG needed a drastic re-branding. They came out swinging with this new bottle. Gone was the traditional Japanese washi label, and in with the all-black, modern, sleek packaging with English wording. It still has the same qualities that makes this JDG great; light, clean, and dry, but with a little hidden peep of sweetness at the end.