Through crises and difficulties, Asahi Shuzo has carefully innovated their own unique way to brew sake. Over the past few years they adapted their work to produce sake year-round (instead of just during sake season), something all but unheard-of in the industry. By producing sake steadily, they have succeeded in minimizing variables, allowing them to focus on the minutiae of the craft. These details include labor-intensive hand-craft methods that have been proven over centuries to yield better sake, but also the most modern technology applied in the right measure, in the right places.